Technical architecture for systems that can't afford wrong decisions.

I help companies navigate high-impact software decisions — the moments where platform choices, system boundaries, and integrations become expensive to reverse.

My focus is architectural clarity — what to build, what to skip, and where complexity will cost you later.

I've spent years inside Adobe Commerce and enterprise-grade platforms, close to the failure modes that only show up after systems are already live.

I write about the trade-offs behind durable systems, not best practices or trends.